Girl, I used to work there... I can give you all the insider info!

I would definitely wait a bit. The employees will become lazy. Cup method would work well here. They won't chase, but they will get you photos and plates.

I got you bro. I worked at one for a long time. What do you wanna know?

No, the towers only go off if you walk by with merch. Usually not inside. The perfumes and pallets have tag on the outside

They started putting the little white boxes on them now. They only go off if you cover the sensor

No, just on the outside

I replied dude

What about those self checkouts that get pissy if there is an "unexpected item in the bagging area"?

What methods did you use and where did you put them? Where did you conceal?

They don't mess around. They will call the police immediately. Even if you leave before the police come, they will file a case with your picture and get you next time you come into the store. They also will take your photo from surveillance and send it out to all the neighboring ultas. Be careful.

They won't chase, but my store had the local PD number at every phone and would call the second they saw you conceal.

More sus unless you look like you are there for your wife/mom. It helps to have a paper list of what "your lady" wants you to buy. Write down a bunch of stuff you know ULTA doesn't sell. If someone asks you if you need help, be nice and cheerful and ask for help on your list. If they recommend alternative products, tell them your lady is extremely picky and wants only those specific brands. Tell them you will text her and see if there is anything else she needs. This will usually put them off your scent.

Depends store to store, but they can zoom and some can move around. They are usually pretty diligent if there a lot of people in the store. These are usually no cameras in the "mass haircare" isle. Anything really expensive has multiple cameras on it

Don't they charge you for anything missing or damaged?