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Appropriation as a propaganda technique

Submitted by tlckl in propaganda

Note how appropriation has been used by the right to take:

  • "SJW"
  • "Red-pill"
  • "Based"
  • Pepe the frog
  • The OK hand sign
  • Milk (??)

Many effective terms have been taken over, and the campaign for doing so has been extremely efficient.

The gains of doing that are clear: It's because words are tools of propaganda.

This is why you shouldn't avoid using appropriated terms.

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2

khmerCowboy wrote

There's a difference between "appropriating" something and just using it. The alt-right has appropriated Pepe the frog, as he has always been attributed to 4chan culture, they haven't appropriated milk, or the ok hand sign...yet. those are mostly jokes that they began to start drama, but they have the capability to become appropriated. So make sure you seize as many memes as you can, comrades!