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TechEvils wrote

Broadly speaking, a truly ethical company will be one that is not causing damage to the environment, exploiting its workforce by paying low wages, using child labor, or producing products that are harmful or dangerous. And all these criteria equals less profit, which is the opposite of what companies are pursuing.

Ethical companies have to have a long-term vision and fight against their nature to be "ethical". It's difficult, so they are rare.

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