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Naokotani wrote

Another worrying aspect of this is related to net neutrality. As fewer and fewer companies begin to dominate the internet, it will become much easier to convince people to accept things like interent pacakges that are valid for only certain sites. Since they generally only view those sites anyway, it might be difficult for the average user to see what they are losing.

Of course, this is a cycle. Once people begin to accept internet packages, over time they will simply be unaware of the previously neutral nature of the internet, and these companies will further their grip on information.