Coca-ColaCome Out With a New Orange Vanilla Flavor. Marketing in Overdrive hypebeast.com

Submitted by neverinNJ in CapitalismInDecay

Kate Carpenter, brand director of Coca-Cola insists that the US market will love this new flavor, mentioning, “We wanted to bring back positive memories of carefree summer days, that’s why we leaned into the orange-vanilla flavor combination – which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way. ”

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