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GrimWillow wrote

I think it was when gore/gross porn (goatse, blue waffle, etc) was a meme in office spaces. It was the shock era of memes to surprise people who had only been exposed to a dancing baby or chainmail. After that was mainstream, the internet "going too far for the reason of going too far" was kind of a thing that never stopped the endless shark jumping loop of shock from the internet.

Or maybe it was when the first meme was created by someone paid by corporation to do so, depending on your definition of "jumping the shark"