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veuzi wrote

They're more relatable to people with middle class upringings. Large corporations will almost always come across as faceless, inhumanly sized organizations with advanced bureaucracies where all public communication is either PR-speak or non-existent. Mom & Pop shops, on the other hand, will more often have a relatable "everydayman" face as you can interact with the owner as if they were any other average person, unlike a big shot CEO who you would have to book an appointment in order to talk to. A lot of middle class people also have "small business" owners in their family and friend circles, and so, attacking their property can end up feeling like attacking them personally.

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