Seems nice enough, I don't know him outside of his videos, but the tech stuff he does is interesting, and he definitely knows his stuff.

I know he is a small business owner, but at least from what I have seen it seems like he cares about the people that work for him. In a recent video he actually discussed the fact that he pays his workers well above what is normal in New York City, and has kept that location open even when it is not profitable because he does not feel right laying people off for the sake of just profit.

Of course he could be full of crap when it comes to how he treats the people he employs, but I have not seen anything to indicate that. It also seems like he is right down there in the metaphorical pits with everyone else doing the work.