[ Until recently, it would have been hard to imagine the combination of street violence meeting internet memes. But experts say that the “alt-right” have stormed mainstream consciousness by weaponizing irony, and by using humour and ambiguity as tactics to wrong-foot their opponents.
Last week, the Data & Society Institute released a report on the online disinformation and manipulation that is increasingly shaping US politics. The report focused on the way in which far-right actors “spread white supremacist thought, Islamophobia, and misogyny through irony and knowledge of internet culture”.
One the report’s authors, Dr Alice Marwick, says that fascist tropes first merged with irony in the murkier corners of the internet before being adopted by the “alt-right” as a tool. For the new far-right movement, “irony has a strategic function. It allows people to disclaim a real commitment to far-right ideas while still espousing them.”
Marwick says that from the early 2000s, on message boards like 4chan, calculatedly offensive language and imagery have been used to “provoke strong reactions in outsiders”. Calling all users “fags”, or creating memes using gross racial stereotypes, “serves a gate-keeping function, in that it keeps people out of these spaces, many of which are very easy to access”...
... troll culture became a way for fascism to hide in plain sight.
Marwick points to another guide to the “alt-right”, published last on Andrew Anglin’s prominent Nazi site, the Daily Stormer, which credited “troll culture” with bringing about “non-ironic Nazism masquerading as ironic Nazism”:
Irony allows people to strategically distance themselves from the very real > commitment to white supremacist values that many of these forums have. ]