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sudo wrote

For preventative measures, the same way that we do it right now - trying as hard as we can to embed "don't drink and drive" and "don't text and drive" into the collective unconscious. It's especially important for drunk driving, because drunk people aren't thinking clearly, so they need to remember that message when they're so drunk that they can't remember what day of the week it is. The only thing I would change is making the message less about the punishment they'd receive for driving drunk and more about the danger that it poses to their own lives, and the lives of others.